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	Brand Awareness Campaigns HMI has created brand awareness campaigns for authors including Anne Geddes, Nigella Lawson, Suze Orman, and Suzanne Somers; Parade; National Geographic Books; M.I.L.K. Ltd., and its worldwide photographic exhibition and the books, Family, Friendship, and Love, and for companies including Crayola and Sirius Thinking Ltd. (PBS-TV's "Between the Lions"). Taking authors beyond the bestseller lists, and a range of clients into new and diverse market sectors, the firm brings greater recognition to their brands' product lines, websites, charitable foundations, and other activities. Perennial Campaigns HMI helps to shape and position long term clients by taking an active role in their marketing, publicity, public relations, product development plans, and advertising, becoming part of their creative team. During the course of our association, we serve as consultants to create, develop, and orchestrate a series of campaigns that maintain the client's ongoing presence in the eyes and minds of their consumer, corporate, and/or trade audiences. Book Campaigns Among Hilsinger-Mendelson's publishing clients are Andrews McMeel, Broadway Books, Crown, Doubleday, Dutton, Free Press, HarperCollins, Henry Holt, Hyperion, Little Brown, McGraw Hill, New Millennium Publishing, National Geographic Books, Overlook Press, Penguin Putnam Group, Pocket Books, Riverhead, Rizzoli, Scholastic Inc., Simon & Schuster, St. Martin's Press, Talk Miramax Books, Three Rivers Press, Universe Publishing, and William Morrow. In recent years, HMI has brought its expertise to publicity campaigns for many of America's bestselling authors including Suze Orman, Anne Geddes, Suzanne Somers, Stephen J. Cannell, Lorenzo Carcaterra, Nicholas Evans, Gavin de Becker, Dominick Dunne, Marianne Williamson, Jamie Lee Curtis, Caroline Kennedy, Douglas Adams, Larry King, Joan Lunden and Richard Price. Press Kits To strengthen the impact of the publicity campaigns, HMI creates print and electronic press kits to secure the interest of the media. These kits are strategically designed to meet the specific goals of our clients and may include press releases, bios, Q&A, tipsheets, photos, and other appropriate support materials. Then they are distributed to the appropriate media outlets with targeted pitch letters. Book Tours On behalf of our authors and clients, we have orchestrated successful national, regional, and international book tours, including live and taped television and radio guest appearances; magazine, newspaper, and Internet coverage; book signings; lectures; radio and television satellite tours; slide presentations; and art gallery presentations, as well as cooking demonstrations. Publication Parties Over the years, we have served as Event Planner and/or secured press coverage for publishing parties for numerous high-profile authors and personalities, including Katie Arnoldi, David Breashears, Marie Brenner, Linda Bruckheimer, Alexandra Villard de Borchgrave, Dominick Dunne, Gale Hayman, Joseph Heller, Jane Stanton Hitchcock, Quincy Jones, Fiona Lewis, Rush Limbaugh, Art Linson, Maureen Orth, Alexandra Penney, Stanley Pottinger, Sumner Redstone, Carolyne Roehm, Lynn Sherr, Lesley Stahl, Suzanne Somers, Tom Robbins, and many others. At BookExpo America, HMI has organized events including the launch of Nicholas Evans' The Horse Whisperer and National Geographic's book party for Sylvia E. Earle's Wild Ocean. Annual Events and Galas As publicists and coordinators for a range of high-profile events each year, HMI has secured media coverage of the Authors Guild Foundation Annual Benefit Gala, the Frankfurt eBook Awards ceremonies, and the New York premiere of the international M.I.L.K. photography exhibition at Grand Central Terminal in New York City, as well as gained recognition for Simon & Schuster's 75th, Doubleday's 90th, Fortune magazine's 60th, and The Literary Guild's 65th anniversary celebrations, to name a few. Satellite Media We make effective use of satellite television, radio and print tours to complement client book tours, product launches, perennial and branding campaigns. Internet Campaigns We conduct viral marketing campaigns on the web, develop editorial and marketing opportunities, search for and create links, and track chat room activity. VNRs HMI oversees the creation and distribution of video news releases that are applied as effective elements of author, branding and launch campaigns. Product Launch Publicity For its perennial clients and others, HMI has provided publicity to highlight the launch or re-launch of new imprints, magazines, products, product lines, and websites. For additional information, please visit our History page.