JUDY HILSINGER

 

Judy Hilsinger has successfully drawn on more than thirty years experience in publicity, promotion, publishing, broadcasting and market research to create the nation's preeminent literary public relations agency.

From Hilsinger-Mendelson's office in Los Angeles, Ms. Hilsinger has developed national publicity for Dominick Dunne's Another City, Not My Own; writer/producer Linda Bruckheimer's book, Dreaming Southern and The Southern Belles of Honeysuckle Way, Vanity Fair's Maureen Orth, and interior designers Steve Tomar and Stuart Lampert (featured in Architectural Digest). In addition, she coordinated West Coast media interviews for Erin Brockovich's Take It From Me, Stephen J. Cannell's Shane Scully series of thrillers, David Breashears' The Last Climb and Everest, for which Breashears was a spokesperson; Great Dames by Vanity Fair's Marie Brenner, Tim Cahill's Dolphins; Robert D. Ballard's Return to Midway, and Shelby Marlo, who People Magazine has dubbed "The Dog Whisperer," and her book, Shelby Marlo's New Art of Dog Training. She coordinated press at the Los Angeles publication parties for Sumner Redstone, author of A Passion to Win, and Quincy Jones' Q: The Autobiography of Quincy Jones.

She contributes year-round to campaigns for Stephen J. Cannell and Anne Geddes as well as working extensively on a range of National Geographic Books titles. Recently, she coordinated West Coast media for Diane Johnson's Into a Paris Quartier and national publicity for Andrew Gumbel's Steal This Vote: Dirty Elections and the Rotten History of Democracy in America.

As a sidebar to her work at Hilsinger-Mendelson West, she has created Heartfelt Books & Films, a literary agency/management firm servicing the Christian and spiritual market.

From 1973 to 1977, Ms. Hilsinger was senior publicity manager for Bantam Books in New York City, responsible for national publicity and promotion campaigns for titles ranging from "instants" such as 90 Minutes at Entebee, which sold one million copies in three months, to Arthur Hailey's The Moneychangers and James Herriot's successful series, All Creatures Great and Small.

She produced and directed news, talk and interview programs, frequently rated first in their time slots, for WWDC-Radio, WMCA-Radio, WCBS-TV and WNBC-Radio in Washington, D.C., and New York from 1966 to 1973. Prior to that, as a market research investigator for Proctor & Gamble from 1964 to 1966, Ms. Hilsinger was one of 125 women to conduct extensive coast-to-coast interviews regarding consumer products.

Founder and past president of the Northern California Book Publicists' Association, she has been President of the Literary Publicists of Los Angeles, which she co-founded in 1989. In addition, she is past President of the Board of Directors of the Public Relations Society of America, Los Angeles Chapter (1996), has served on its Board for seven years, and is a member of The Hollywood Women's Press Club. She has served on the national board of Children's International Summer Villages and taught publicity courses at the University of California, Los Angeles.